Red Rooster /
Tender Loving Chicken
Red Rooster has been an Australian favourite for years, but a booming fast food market saw them swimming against many young and trending competitors, that were bringing about massive change in the market. Perceptions of roast chicken as a fast food were under pressure, and to keep pace a change was needed.
For Red Rooster, this change wasn’t about introducing strange new flavours or obscure menu offerings, it was about getting back to their roots of Tender Loving Chicken. The honest family food that had made them famous.
To align the reinvigorated brand in-store, B&T translated this to a menu design that talked to the quality and honesty of Red Rooster’s food. Beautiful photography meet beautiful design.