Spicing Things Up
Oporto has long been a deliciously spicy alternative to regular fast food. Their iconic Bondi burger has been a summer favourite for many in Australia since it was first introduced in 1986.
But hanging so much brand recall on one product had made it difficult to upsell and promote their other products. How do we carry that fame across the whole brand? And how do we translate it to a immersive instore experience?
We created a clean design capturing more of that famous Portuguese flavour in the styling. With a strong focus on decluttering, we introduced a new layout and line style for the menuboards – both printed and digital. The standout new photography style was the real hero of the day and let the lip smacking food do the talking.
It was hard not to lick the posters.