It's all in the delivery
Menulog needed a quick and easy to understand way of communicating the ‘sponsored search results’ system to their extensive network of restaurant providers. If used correctly this system could boost a restaurants sales by up to 73%. It was critical to Menulog’s success that the message was delivered in the most effective format.
We proposed a simple animated video that quickly and simply explained the process and its benefits. For time poor restaurateurs from all walks of life, this was an effective way of explaining a potentially complicated process simply. And we made it short – 01:59 to be exact.