Riders Festival 2016
The Ducatista Rider’s Festival was planned for 23rd January 2016 – a landmark event and the first of its kind on Australian shores.
To raise awareness and rally the people, we created an aspirational brand campaign. Our design was the embodiment of the Ducatista rider’s spirit – the holy union of man and machine. With bold typography, standout illustration and a very specific placement of the campaign (like under fuel caps), we captured the hearts and minds of the riders. And they came in their droves.
We also created an epic range of Ducatista merchandise that was sold on the day; complimentary to the sheer beauty of over 500 Ducati motorcycles all together in one place.