Change Creators /Sydney
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Beak & Sons /
Mr Beaks is reborn

Mr Beaks came to us to help turn around falling sales with their premium sausage brand. The painful truth was that the brand was misunderstood, and their positioning had become irrelevant.

We uncovered the insight that their consumers wanted delicious butcher quality sausages to feed their families, without the guilt.

Focussing on the legacy of the family business and in turn highlighting their solid beef credentials, we renamed the brand to ‘Beak & Sons’. We created a clean and simplified design for the visual identity and packaging that made the quality of the product the hero and delivered cut-through.

We got noticed.